Potato Head and started production.ġ952- Mr. Realizing the toy was quite unique and unlike anything they were currently supplying Hassenfeld Brothers paid the cereal company $2,000 to stop production and bought the rights for $5,000. The Hassenfelds conducted a small school supply and toy business called Hassenfeld Brothesr (later known as Hasbro).
Lerner finally sold his idea for $5,000 to a food company, to be used as premiums in cereal boxes.ġ951- Lerner approached textile manufactures Henry and Merrill Hassenfeld with his idea. With the war and food rationing a recent memory, it was considered irresponsible and wasteful to use fruits and vegetables to make toys. When Lerner first approached toy companies with his idea it was quickly rejected. George Lerner would often take potatoes from his mother’s garden and, using various fruits and vegetables as facial features, he would make dolls for his younger sisters to play with. Potato Head was invented and developed by George Lerner.
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